Why does your customer want to buy from YOU?
Why DOES your customer want to buy from you?
You and I have absorbed a head-spinning deluge of information spanning marketing, pricing, SEO, shifting algorithms, why social media works, why it doesn’t work, branding ... All useful information. One fundamental question stands out: what truly motivates the customer to buy from you?
Value
In the cacophony of marketing jargon, the essence lies in this single word. Let’s say value a thousand times! A customer’s decision to make a purchase is all about the value the customer sees in your product or service. You know this to be true because value also moves your decisions to buy!
Customers gravitate towards your business because you offer them something beyond the mere exchange of money for goods or services – you provide value in exchange for their purchase.
What constitutes value? Value can be made up of a multitude of factors ranging from the quality of your product to the ease and experience of purchasing from you.
Value is all about meeting the customer’s needs and solving those needs in a way that exceeds their expectations. Customers are drawn to businesses that demonstrate reliability, trustworthiness, and a commitment to their satisfaction, with consistency serving as a cornerstone.
Value transcends the tangible product to include factors like excellent customer service, convenience, a seamless buying experience, and the emotional connection that they feel with your brand.
When customers perceive that the benefits of purchasing from you outweigh the cost, they're more likely to pull the trigger on a purchase.
Value
Focus deeply on your customer and your customer’s experience, foster loyalty and advocacy, and provide serious value to ensure long-term success for your business.
Ready to elevate your business with unmatched value? Reach out to Guildstreet.ca for insights and strategies to exceed your customers' expectations. Connect with us at info@guildstreet.ca and unlock your business's full potential today!
